Our mission

I believe visibility is a learnable craft, so I help ambitious people build the kind of authentic buzz that turns a personal brand into real opportunity.

There's a version of you that people are already searching for — they just haven't found you yet. That gap between the value you offer and the attention you're getting? That's exactly what I built Buzz Power Academy to close.

My legal name is Elwood F. Goulart, but I go by "Dr. Woody" and I hope you will call me by that name.

I teach the mechanics of buzz: how to craft a brand identity that communicates your value in seconds, how to run campaigns that create genuine public excitement, and how to grow an audience that actually cares what you post next. None of this is smoke and mirrors. It's strategy, consistency, and a few smart leverage points that most people skip right past.

In my courses, we work through your real digital presence — your bios, your visuals, your messaging, your content — and rebuild it from the ground up so every touchpoint lands. Then we layer in PR thinking, collaboration tactics, and word-of-mouth loops that compound over time. You'll know what's working because we measure it.

If you've been putting in effort online and not seeing it translate, I'd love to show you a more deliberate way forward. By the way, I earned my doctoral degree in communications from Indiana University Bloomington. I welcome you here today. Come take a look at what's inside.

Dr.

Our ethos

  1. 1Buzz should be engineered, not hoped for — we teach deliberate systems over viral daydreams.
  2. 2Authenticity and strategy aren't opposites; the best personal brands are built where the two meet.
  3. 3You can't improve what you don't measure — every tactic we teach comes with a way to track whether it's working.

Learn with me

Buzz Power Academy